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Nigerian SMEs are crucial. They contribute significantly to Nigeria's GDP, accounting for 48%. They also represent most businesses at 96%. Plus, they provide a lot of jobs, around 84% according to statistics . Despite economic challenges, many are optimistic. Eighty-one percent expect growth. Digital payments present a big opportunity. This article will explore how SMEs can thrive in 2025. It will cover secrets to success. It will also highlight emerging trends. Understanding the Nigerian SME Landscape Nigeria had a large number of MSMEs. As of December 2021, there were at least 39,654,385. These businesses face several hurdles. Getting funding can be tough. Finding customers is another challenge. Infrastructure limitations also pose problems. High electricity costs are a concern. Rent adds to expenses. The cost of capital is also significant. The government is taking steps to help. Policies like the National Policy on MSMEs aim to support SMEs. This policy hopes to ...

Small and medium-sized enterprises drive Nigeria’s economy. According to the National Bureau of Statistics , SMEs (Small and Medium Enterprises) account for approximately 48% of Nigeria's GDP.  Email marketing can yield a very high return on investment. Building a strong email list can drive rapid growth. This article explains smart strategies for Nigerian SMEs to build their email lists. It offers clear ideas and practical steps. The Power of Email Marketing Email marketing is very cost effective. It connects you directly with customers. It builds trust and nurtures loyalty. Regular emails keep your audience engaged. They help convert leads into buyers. Many businesses see great returns from email. With the right list, you can boost your sales quickly. A strong email list is a key asset. Building a Quality Email List Start with your website. Add a simple sign-up form. Ask only for the email address. Keep the form short and easy to fill. Offer a small gift in return. A fr...